As the story goes plastic was originally invented to find a replacement for expensive materials like ivory. Ivory, for instance, given its great properties was widely used to make various products from billiard balls to jewellery and piano keys. But ivory was scarce and expensive. To meet the increasing demand for ivory, a cheaper more efficient material had to be invented. Plastic was born.
Plastic is made from fossil fuel or crude oil that took thousands of years to be created. Yet, we trash plastic in a matter of minutes. Once we burn it, is gone. Forever. Oil is running out and plastic with it. It is time to treat this scarce material as a valuable, scarce and finite resource.
Plastic is one of the longest lasting materials on the planet. It does not decompose and will stick around for hundreds of years. Yet we use it to make the cheapest, most disposable products. Plastic is made to last forever but designed to be used for minutes. And incredible waste of potentials. We consider plastic a valuable material- and we're not the only ones.
We try to push the boundaries of plastic, how it is produced, reproduced, viewed and consumed by society. We like working with plastic in a more human way- on a smaller scale with room for details and love. Like a craftsman. This brings a whole new world of textures, colors and freedom of expression. It's time to rediscover plastic and start using it at its full potential.
Plastic isn’t cheap by nature- it's how we, as humans, deal with it. Products are mass-produced in huge quantities to keep prices low with very little care placed on each individual plastic object. That same object could quickly gain value and preciousness by dedicating some extra time and effort to it.